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Tips on Choosing a Marketing Agency

When a company owner thinks of hiring marketing professionals for the company many business owners use a Request For Proposal (RFP) process so that they can feel confident about making a good choice but the RFP process has many pitfalls that the person can fall into. If the person has never worked with a marketing professional or it is the first time that they are hiring an advertising agency, then they can follow the tips below to avoid wasting time and money.

The prospective suppliers have to know how the organization is structured, who the users or buyers are, and what business issue they need the agency to solve. The agency might want to know what the budget is and how they will make the decision and the person needs to share their value proposition and what the person feels has made the company a success. Awesome marketing agencies want to work with great clients, and the person may not get the best response if they do not believe they can do meaningful work even if the budget is expensive.

The individual has to ascertain what the go to’s are and these are the minimum criteria for a company to be on their short list and these include aspects like years in business, geographic location and previous experience in the industry and the client needs to come with a “fill in the blanks” responses. The person needs to be very specific regarding the criteria and instead of saying that they want an experienced company and instead say something like they want a marketing agency that has been there for five years of more and this list will enable the business to evaluate responses and include companies that fit the criteria.
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The customer needs to ask about the process so that they understand how the marketing agency and find out what the sweet spot is and the account size that they normally work with, how they communicate with you, how they get information from clients, the methodology or approach for assisting them, how they create recommendations and plans, how they create business ads and how they get paid. An agency that has a tried and tested business system that has been used by many clients before will be efficient and effective at creating solutions and getting them into the marketplace.
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The client has to ask what the experience of the people are because the customer does not want to work with inexperienced people thus they can ask for biographies of the staff that they will be working with directly and they can also ask to see the work they have done and what results were generated.