Overwhelmed by the Complexity of Services? This May Help
How to Build a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about Your Business and Why It’s There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.
Make a User-friendly Website
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Don’t Undermine SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.
Give Your Brand Life
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these lead to low-quality user experience. And that’s a big problem, since your site plays a vital branding role. To create the best branding experience, just be yourself Talk to people in real-time, and let your brand be the reason for them to talk to each other.
Maintain Mobile Friendliness
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. That means your website should be built not only for PCs, but also for smart phones and basic phones.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If you have a limited budget, the free Google analytics package will be great to start with. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, you’ll be able to observe trends in a short time.
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